Designing for the Extreme: How Pixel Mixel Brought 6633 Arctic Ultra to Life Online
- Gary
- 2 days ago
- 1 min read
Where Design Meets Extreme Conditions
At Pixel Mixel, we create brands that work as hard as the people behind them. The 6633 Arctic Ultra - one of the toughest endurance races on Earth - is a perfect example of design meeting real-world purpose. Our founder, Gary, didn’t just build the brand. He lives it - as Race Director, Co-Owner, and the person behind the entire digital experience.
What We Delivered
- A full Shopify website for race entries and merchandise
- Mobile-first design for remote accessibility
- Branding and web development for 66 Adventure, the parent company
- A consistent, trust-building visual identity across all platforms
Project Showcase
“We didn’t just design the brand. We lived it in -40°C, on the ground. Every element had to work - for real people, in extreme conditions.”
Why It Matters
This wasn’t just a design project. It was about trust, clarity, and performance under pressure. That same thinking goes into every Pixel Mixel project - whether it’s a local brand, an online store, or an international event.
Ready to Get Started?
Need a brand that performs under pressure? Let’s talk about what Pixel Mixel can do for your business.
📩 Email: gary@pixelmixel.co.uk
🌐 Website: www.pixelmixel.co.uk
Comentarios