Designing for the Extreme: How Pixel Mixel Brought 6633 Arctic Ultra to Life Online

Gary
May 1
1 min read

Person in winter clothing at Arctic Circle sign, "LAT 66°33'N". Snowy landscape and clear blue sky in the background. — On location at the 6633 Arctic Ultra – where this story begins.

Where Design Meets Extreme Conditions

At Pixel Mixel, we create brands that work as hard as the people behind them. The 6633 Arctic Ultra - one of the toughest endurance races on Earth - is a perfect example of design meeting real-world purpose. Our founder, Gary, didn’t just build the brand. He lives it - as Race Director, Co-Owner, and the person behind the entire digital experience.

What We Delivered

- A full Shopify website for race entries and merchandise

- Mobile-first design for remote accessibility

- Branding and web development for 66 Adventure, the parent company

- A consistent, trust-building visual identity across all platforms

Project Showcase

“We didn’t just design the brand. We lived it in -40°C, on the ground. Every element had to work - for real people, in extreme conditions.”

Why It Matters

This wasn’t just a design project. It was about trust, clarity, and performance under pressure. That same thinking goes into every Pixel Mixel project - whether it’s a local brand, an online store, or an international event.